SW DAO’s 2022 Roadmap
The Best is Yet to Come 🚀
Dear SWD Community Members,
In 2021 we are on track to distribute ~$75,000 in dividends to token holders and have managed over $24M of investment capital on StackedInvest. But these are only the results of the past 60 days since our late October token launch, and we are fast approaching a new full year ahead of us.
We want to provide an update to our community regarding our product roadmap for 2022 and why we believe that the best days for SW DAO are ahead of us. For SW DAO in 2022, a successful year will mean aggressive TVL growth of our tokenized products, increased governance community base, a further shift toward decentralization of corporate structure, and continued market outperformance by our top-ranked trading strategies.
In 2022 we plan to begin leveraging our performance track record among various passive income and investment communities by spending treasury capital on paid advertising. We will onboard Key Opinion Leaders and leading social media content creators who share the same passion for helping the retail investing community as much as we do.
In January we will be onboarding a new Business Development Manager. This Manager’s specific duty will be to source and develop new institutional partnerships as well as obtain exclusive licensing agreements for our products and services. This new role in combination with paid ad spend will do many things: increase TVL, increase fees captured for the dividend pool, increase treasury funds, increase subscriber fees for our buy and burn program, as well as grow our governance community membership base.
Due to the rapidly changing landscape of DeFi, we must continue to develop new products that capture market returns based on this industry's evolution-based progression. We will continue to be innovative in the crafting of alpha-generating strategies to capture all the interest payments and harness all the volatility, while always successfully mitigating the wide variety of market risks related to your portfolio.
Without further ado, here are the main stages of our roadmap for 2022:
Q1
Polygon Development
Not everyone is ok burning $50 — $150 attempting to execute a transaction, and we understand that. Moving to Ethereums Layer 2 solutions will provide fast and cheap transactions for all our products and services without sacrificing any of the decentralization that Ethereum has to offer. While this will save you money by spending less on entry/exit fees, our treasury will burn less in their product rebalancing fees, meaning it’s a win-win for everyone.
Marketing Campaigns
Starting in January we will begin major paid ad spending with top crypto websites and search engine platforms. From revamping our website to be SEO friendly to hit those niche keywords, to influencer marketing, to being in those nagging banner ads on Etherscan, we will be there spreading the good word of SW DAO’s proven income-generating strategies. We are building out a major brand awareness campaign for traditional passive income and novel crypto communities alike.
Formation of Working Groups
Just like any other public company, DAO or not, we need structure and a hierarchy to accomplish operational tasks. As our DAO shifts away from the centralized manner it was launched, it is important to have distinct branches of our DAO that oversee specific tasks and duties, and to be held accountable for such responsibilities. The segmentation of SW DAO into five distinct departments or “working groups” will better allow us to conquer complex goals that have many moving parts within.
We will be launching a Business Development/Institutional Sales Department, a Marketing/Community Management Department, a Web & Mobile Development Department, an Investment Research & Trading Strategy Department, and an Operations & Human Resources Department. All 5 departments will work in unison to accomplish the big plans we have for 2022. The budgeting of our DAOs treasury funds will be done by our supervising manager and the Operations Department who will then permit Department Heads to subdivide their budget to the department’s needs. Of course, as a DAO, all treasury budgetary manners must be approved by our DAO governance community first by holding a SWIP vote.
Q2
Tokenized Investment Strategies
Our Automated Investment Strategies that are currently on StackedInvest, in a centralized manner, will become decentralized via TokenSets for existing stacked subscribers on April 1st. We will be bringing our Original SW DAO ETH/BTC algos, as well as Quantum Momentum ETH/BTC public first. Since the March 31st launch, Quantum Momentum ETH is +830% and SW DAO ETH is +780% over the past 1 year. Bringing these strategies to the public in a decentralized, tokenized manner means that any investor across the world with access to top public blockchains will get Wall Street-grade products all under self custody. The communities investment in these strategies will increase the SWD dividend pool and treasury fund size through management and performance fee generation, as well as market-making.
dApp Launch 2.0
Our dApp Launch 2.0 in June will address all of the concerns users had following our Beta launch. Our web developers are working hard at fixing every bug and ensuring a smooth user experience. We are planning a major digital marketing campaign to advertise the 2.0 launch and have a great Day 1 experience for every user.
DeFi Momentum Index (DMI) Launch
The public launch of our tokenized DeFi Momentum Index in collaboration with IndexCoop. This event will increase SW DAO brand awareness through the organic promotion of our products to IndexCoop’s 5 figure user base and 9 figure TVL. Internal research has been shown DMI to outperform ETH by 1.17x and DPI by 6.68x. We believe this performance comparison will be an attractive sell to existing DPI investors who may convert a portion of the 137M $ market cap of DPI over to DMI.
Liquidity Mining (Bond Issuance)
With the launch of our liquidity mining via the issuance of SWD bonds, we will be actively incentivizing our community and additional DEX users to stake their own personal capital on our SWD pairs. By doing this we will have more liquid markets that allow for larger trades, less slippage, and more routing opportunities for members looking to buy or sell SWD or our tokenized products. In addition to increasing liquidity, this program will allow for the DAO treasury to remove currently locked up capital from DEXs and use them for growth-related investments.
Buildout of Active Trading Arm
The build-out of our active trading arm will be under the supervision of our Investment Research & Trading Strategy Department. The active trading arm will be responsible for the research and development of new algorithmic services. This group will determine based on community feedback and market research what trading products and services are most relevant to our community base and to the industry at large.
‘Buy the Dip’ Tokens
An optimal strategy for long-term holders who don’t want to actively trade. The “Buy the Dip” tokens will be tokenized vaults of stablecoins that will only deploy when BTC or ETH dips below a certain threshold triggering a rebalance into the chosen token and out of stablecoins. This strategy is better than dollar-cost averaging as “timing the market” in crypto is better than “time in the market”.
Mobile App (Between Q2 and Q3)
One of the biggest investments our DAO will make this year. The development of a slick user-friendly Web3 application to house all the tokenized products and services we offer to anyone with access to the Apple App Store or Google Play store. This mobile app will be the only place you need to go for personal wealth management.
Balancer Pool Launch
SWD tokens will provide exposure to a portfolio of assets that aim to reduce volatility in declining markets and outperform in bullish markets. The new balancer pool will help to uncorrelated the price of SWD tokens from broader market conditions. This will provide greater stability for investors and allow SWD tokens to be used as a more effective hedging tool. In addition, the diversification of the portfolio will help to protect against individual asset risk. The new balancer pool is an exciting development for SWD tokens and will help to make it a more attractive investment option.
SW Ventures Launch
SW Ventures is excited to launch and offer exclusive access to early-stage investment opportunities in the crypto space. Our knowledgeable and experienced team will provide market research and trading education to help traders of all experience levels make informed decisions. We believe that the crypto space offers a unique opportunity to invest in innovative projects with the potential for high returns. We look forward to helping our community capitalize on this exciting new asset class.
Q3
Fractionalized NFTs Launch
SW DAO will be launching our fractionalized NFTs. These products will allow for easy and convenient investments into digital artwork, featuring some of the most popular up-and-coming artists. Our NFTs will be available on our platform, and we believe that they will be a hot commodity. With our products, you’ll be able to get in on the action with just a few clicks.
White Label Solutions
SW DAO will launch our dApp and Mobile App in a white label format, which will provide custom solutions for institutional third parties and outside investing communities. These products will be leased out to these communities in exchange for a fee-sharing agreement that will feed back to the SW DAO treasury and dividend pool. We believe that this unique approach will allow us to provide the highest quality products and services to our customers, while also generating new revenue streams that will benefit all shareholders. We look forward to working with our partners to bring these innovative products to market and create value for all stakeholders.
DEX Options Market
In early 2021 DEX Options markets were launching left and right, and the truth is, many of them got nowhere. SW DAO will launch a DEX Options Market with deep liquidity that allows for advanced options strategies. Our market will let institutional and retail investors alike fine-tune their crypto market exposure. With the integration of our tokenized structured products to our own DEX Options market, SW DAO will offer unique investment opportunities only we have the ability to provide.
Exchange Listings
Our Business Development working group is currently engaging with several reputable centralized exchanges. The addition of SW DAO to well-known exchanges will increase daily trading volume through natural discovery on the platforms as well as open arbitrage opportunities between these exchanges and the DEXs we were first listed on.
Centralized Trading Execution Engine
SW DAO is excited to launch its Centralized Exchange Trading Execution Engine. This engine will enable copy traders to follow their favorite crypto traders in real-time, or leverage automated investing solutions like our Machine Learning based algorithms. The engine will feature advanced order types, support all the major exchanges, and have ultra-low latency. We believe that this will be a groundbreaking solution for the crypto trading community, and we look forward to seeing how it helps our users grow their portfolios.
Venture Capital Fundraising
SW DAO is seeking to secure a multi-million dollar venture capital private offering. This additional capital will allow us to commit even more resources to build and refine our offerings. Our goal is to provide the best possible products and services to our customers, and this extra capital will help us to continue achieving that goal. We are confident that this offering will be well-received by the market, and we look forward to continuing to grow our business.
Q4
OTC Desk
Have a complex or oddly large specific trade you want to be executed? Want to write covered calls on your NFTs? We might be able to help. Our OTC desk will be there 24/7 for any of your personalized trading needs.
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