A brand new era for Sun Labs AG

New name. Same great team.

Sun Invest
7 min readSep 26, 2022

Here at Sun Labs, we’re always looking for ways to improve our business and better serve our clients. That’s why we’re excited to announce some changes that we think will make a big difference.

We’re streamlining our operations, updating our regulatory approach, and launching a new mobile app soon. We’re also changing our name from SW DAO to Sun Labs AG, a legally registered asset manager under the Swiss domain.

With these changes, we hope to bring more unity to our brand and create more opportunities for us to build innovative new defi products.

What’s New?

So what exactly are we changing? First of all, we’re focusing more on business-to-business sales. This will allow us to better serve our clients by providing them with products and services tailored to their needs. In addition, we’re updating our regulatory approach to ensure that we comply with all applicable laws and regulations. Finally, we’re getting ready to launch our mobile app under the name Sun Invest. This app will provide our clients with access to all of our services in one convenient place.

Business 2 Business

Since June, we have been developing a white-label business model that has garnered interest from many venture funds and investment communities. Our white-label offering is now fully developed and ready to be used by businesses of all sizes.

The white label platform pictured here is perfect for the start-up influencer seeking a personalized subdomain to host their community tokens and automated investing products under one spot. This base model can be shipped within 24 hours to a client who requests no unique modifications. All primary cosmetic forms on the front end are easily customizable by an admin panel, allowing for adding or editing the products listed on this platform. This makes it easy to keep your online presence fresh and up-to-date without any headaches.

In the business world, time is money. That’s why our team offers a variety of customizable options to fit your company's specific needs. Our top-of-the-line white-label model provides a one-on-one working relationship with our experienced designers. They will help you create a unique platform that reflects your organization's individual goals and values.

PEAKDEFI Platform: https://yield.peakdefi.com

In addition, our developers will be available to construct custom solutions that meet the specific requirements of your investors. For example, the PEAKDEFI platform includes a referral system that generates passive income through word-of-mouth marketing. This exclusive package can be tailored specifically to your company’s specifications and can be completed within 14 days from the conclusion of the design process.

With a tiered pricing model, we can target businesses of all types, from influencers looking to monetize their community to investment communities looking for ways to generate yield. Our business model is designed to be flexible and scalable so that we can quickly adapt to the needs of our clients. We believe that our white label will revolutionize the industry and provide businesses with a new way to generate revenue.

Regulatory Updates

Sun Labs has acquired an EU/EFTA asset management license as a Swiss domiciled corporation, allowing us to offer our investment products internationally. Moving out of the DAO corporate model provides regulatory clarity on all future dividends, equity ownership, and intellectual property created by the company.

With this transition away from a DAO regulatory model, we must shift how our public token SWD is offered. The new structure of tokenized equity will allow all investors to continue to participate in company ownership in a fully regulatory-compliant way.

Shareholders in our new company, Sun Labs, will enjoy several benefits that are not typically available with other companies. For one, our equity will be tokenized, which means that your Ethereum wallet can hold provable ownership of a legal portion of this company. In addition, our token will have liquidity unlock periods, which allows investors to sell their shares on the open market during key fundamental events. This will prevent the company's value from being held at the whim of the broad crypto market, instead more closely tied to the financial reality of the operating business. Finally, should dividends occur in the future, they can be claimed through share registration. This process is entirely compliant with all regulatory requirements, ensuring that dividends are paid out in a timely and efficient manner.

For institutional investors, they will be able to invest in Sun Labs through a more traditional vehicle and have greater clarity on how their investment will perform. We believe this new structure will allow us to serve our community better and continue to build Sun Labs into a leading provider of investment platforms.

Mobile App Updates

At Sun Wallet, we have been working hard to create a user experience unlike any other crypto wallet on the market. We have received feedback from various sources, including funds and angels, and we have used this feedback to inform our go-to-market strategy.

Our goal is to create a product that is much more than just a wallet for storing cryptocurrencies. We want it to be an investment platform that anyone can use regardless of their level of experience.

We have been working on new page designs and user experience improvements to make Sun Invest more accessible and user-friendly. We aim to remove the “wallet” identity from Sun Invest to scale the platform beyond the mobile app and into desktop form.

You can already see the result of our work at SunInvest.com, where you can view the Sun Invest app waitlist and our live Desktop platform side by side. We believe this is just the beginning of what Sun Invest can achieve.

The mobile app development process can be divided into four main stages: designing, coding, testing, and deploying. Sun Invest has decided to make its entire development process an internal endeavor to speed up production and enable a higher level of quality control.

Waitlist members for the app can expect to receive beta invites in the next two months. The final product launch date has not yet been determined, but updates will be sent out to those on the waitlist in the coming month. Thanks for your patience as we work to bring you the best possible product!

Why Are We Making These Changes?

We believe these changes will help us better achieve our goals as a company. By streamlining our operations and updating our regulatory approach, we’ll be able to operate more efficiently and effectively. And by launching a revamped mobile app, we’ll provide our clients with an easy way to access all of our services from their smartphones or tablets.

What Does This Mean for Our Clients?

We believe that these changes will be positive for our clients. With a focus on business-to-business sales, we’ll be able to provide them with custom products and services that meet their specific needs. And with a new mobile app, they’ll have 24/7 access to all of our services in one place. We hope these changes will make investing in innovative new products easier for our clients.

What does this mean for investors?

This means that investors can expect more transparency and a streamlined process when it comes to decision-making. We will be able to better forecast and manage expectations as we enter new markets. Additionally, by tokenizing our equity, we will be able to provide more value to our shareholders by increasing liquidity when it matters.

Why now?

The time has never been better to enter the market with a fresh perspective. By revamping our regulatory approach and focusing on Business to Business sales, we are well positioned to take advantage of current market trends.

What’s next?

Over the next few days, we will be launching a token conversion process. This process will exchange your Polygon-based SWD tokens for our Ethereum network-based SUNS Equity Tokens. The conversion will happen at $5 per SWD token held, meaning that your new Sun Labs tokens will be the same value as SWD when it trades at $5 per share. This is in line with the promise of a $5 price floor set by our Founders last year. Once the conversion is complete, you will be able to trade your SUNS Equity Tokens when the liquidity is occasionally unlocked on DEXs.

We’re excited about these changes and what they mean for the future of Sun Invest. With a focus on business-to-business sales, an updated regulatory approach, and a new brand identity, we think we’re positioned for success in the months and years ahead. Thanks for reading, and be sure to stay tuned for more updates from Sun Invest!



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